What information is required for a Pure Choice Partnership validation?
The Pure Choice Partnership requires brands to provide evidence that the product is suitable for all consumers, specifically those who claim to suffer from sensitivity, allergy or irritancy. It also requires evidence of an organisation’s credentials in relation to its environmental sustainability programme and evidence that the product complies with international legislation at every stage of its life cycle.
To apply for the certification, please go to the application page.
Where can I apply for the Pure Choice Partnership certification?
Please visit our application page and follow the steps there.
How can the Pure Choice Partnership certification be used?
The Pure Choice Partnership certification can be used on all advertising and promotional communications including, packaging, websites, all broadcast media, print, direct marketing and outdoor advertising.
How long does the review process take?
The process takes a maximum of three calendar weeks from the application submission date.
How long is the certification valid for?
Once awarded, the certification is valid for one year.
Who are the independent specialists reviewing the products for validation?
The Pure Choice Partnership review committee is made up of independent experts and specialists from the key areas of allergy, sustainability and environment.
What happens if I have an allergic reaction to a Pure Choice Partnership validation product?
We’re sorry to hear you’ve had a bad reaction to your product. Our genetic makeup is individually unique and sometimes we might have a negative reaction to a product, even one specifically designed for our needs. If you experience a reaction to a Pure Choice Partnership validated product the best course of action is to stop using it and contact the manufacturer who will be able to help you.
I want to know more about the Pure Choice Partnership organisation.
The Pure Choice Partnership has been created to meet a growing all-round demand to see an easily relatable validation mark for products that are both kind to us and more friendlier to the planet we all share. Built on the pillars of sensitivity, sustainability and the environment, Pure Choice Partnership validation is only available to those brands able to prove their credentials in these key areas.
What happens with Pure Choice Partnership’s profits?
The Pure Choice Partnership is set up as a not-for-profit enterprise and will distribute its surplus to charities and good causes around the world supporting environmental initiatives.
Apply for the certification
Once awarded, the Pure Choice Partnership certification can be used on all advertising and promotional communications, showing that your product or service is safe for consumers and for our planet.