Purity, proven.

Pure Choice Partnership is a certification that recognises products and services that are safe for consumers and for our planet.


Irritant and allergen friendly

Sustainably produced

Environmentally mindful

Pure Choice Pledge

When it comes to looking after our Earth, no one is perfect. We are all on a journey, but by making a Pure Choice Pledge with us, you can show your commitment to helping the planet.

Brands can also launch corporate initiatives with us. Contact us about our personalised Corporate Pledge Packages to explore how Pure Choice Pledges can work for you and your team.

Now more than ever, consumers want to make choices that are good for themselves and their family as well as the world around them. 88% of respondents to a recent consumer survey said that it’s important to them that the products they use are environmentally and sustainably sourced.

Apply for the certification

Once awarded, the Pure Choice Partnership certification can be used on all advertising and promotional communications, showing that your product or service is safe for consumers and for our planet.